Mitsui & Co., Ltd. ("Mitsui", Head Office: Tokyo, President and CEO: Kenichi Hori) has been implementing the Mitsui & Co. Branding Project since 2014. As part of that project, we have created "Mitsui and Co Sans", an original font designed to integrate our brand image and provide a clear expression of our corporate philosophy and values.

"Mitsui and Co Sans" is an elegant font that harmonizes with the Mitsui & Co. logo. The new font will be rolled out globally and used in conjunction with our logo. We expect it to contribute significantly to the enhancement of our brand image by creating a heightened sense of unity in our messaging and conveying our commitment to trust, sincerity, and accuracy. We aim to heighten global recognition of Mitsui & Co. and the value of our brand by using our original font in various situations in order to achieve consistency in our messages.

Detailed information will also be placed on the Mitsui & Co. website.